下手の横好き世界5 by William Van Hecke

American Apparel is Not Good

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Pretty much every hip individual or organization seems to think American Apparel is the king of high-quality T-shirts. At work, we design lots of T-shirts for ourselves, to commemorate product launches or just for fun; they are all American Apparel. Besides that, the types of T-shirt designs I find myself wanting to buy are nearly always on American Apparel too. So now about half of my T-shirt library, the half that were bought in the USA, are made by that company.

Every last one of them has developed wrinkly, curly seams. Some are so unsightly and uncomfortable I can’t wear them anymore. Some seams are coming apart altogether. What’s going on? Why do people think these shirts are so great? None of my old-fashioned and unhip Hanes or Fruit of the Loom or Uniqlo or Random Japanese T-Shirt Company shirts have this problem.

It doesn’t help that AA’s advertising makes me feel physically ill, and their CEO sounds like such an awful guy. I hope I can avoid adding any more of their shirts to my closet.