下手の横好き世界5 by William Van Hecke

Aveda Tea Tactics

The other day we were at the mall, as we seem to be so often these days, and we stopped in to Aveda to look for some kind of girly product. The staff was friendly and helpful enough, but what got me was when they brought around a tray with little cups of “comforting tea”. I guess they are selling the tea there, so the tea is meant to be a sample. Maybe some people buy the tea after trying it. But it made me wonder what effect the tea had on sales in general. Being given tea makes you feel good, makes you want to stay in the store for a little bit longer, relaxes you a bit, maybe makes you just a bit more likely to go ahead and try some new product. I’d be really interested to see what the pre-tea and post-tea sales numbers look like.

What’s weird is that this doesn’t bother me at all. I guess I agree that if you want people to buy stuff from you, you should convince them by giving them a nice experience, making them happy to be doing business with you. (And of course, if you want people to keep buying stuff from you, the product should be excellent.) I’d much rather have someone try to convince me to buy stuff by giving me tea than by attaching fraudulent rebates or just failing to take care of their store for the sake of low prices. So, Aveda, you get our money.