下手の横好き世界5 by William Van Hecke

TV Commercials. So Like...

…Am I the only one who doesn’t totally dig the kind of commercials that are on TV now? Maybe barely watching any TV at all for the past 8 years prevented me from easing into it properly. I remember when a brash young company would come out with some dissonance-based commercial to grab people’s attention and emphasize how rebellious and anti-status-quo they were. But now at least half of all commercials, especially commercials from established, supposedly respectable companies, use the shocking and disturbing approach.

So when the friendly, pleasant home-decorating show we’re watching goes away for a commercial, it’s time to sit through several minutes of people falling painfully to the ground, car accidents, people getting into embarrassing sexual situations, and other general unhappiness. I guess it’s supposed to be funny. From what I have found around the web, it seems that the lady and I are getting the tame end of the commercial spectrum, too, by exclusively watching HGTV. Things seem to be even worse on less home- and family-oriented channels.

Is it weird for me to be turned off of these products by these disturbing commercials? Aren’t things like Snickers, Tostitos, Weight Watchers, Armstrong flooring, or Petco supposed to be pretty normal companies for pretty normal people? Is the perception of companies turning upside down, where the big established brands are crass and obnoxious, while smaller companies fill in the niche for people who prefer something more sensible? Come to think of it, the naturaly-type companies whose products I see at Whole Foods, some independent software companies I can think of, and other little guys do present themselves in a much more reserved, mature way. What does it all mean?

So that my Videos collection here at Vox isn’t full of unpleasantness, you’ll have to click through to YouTube if you want to see the kind of thing I’m talking about:

Snickers

Armstrong flooring

Tostitos

Petco

Weight Watchers